10 Innovative Customer Experience Tools for Small Businesses
Rob Rushton Rob Rushton

10 Innovative Customer Experience Tools for Small Businesses

Delivering great customer experience (CX) is essential for success. While big companies can invest heavily in advanced CX strategies, small businesses often need to achieve similar results on a tighter budget. Luckily, there are innovative tools that help enhance CX without breaking the bank. This blog explores ten of these tools, showing how they can improve customer satisfaction and loyalty.

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The Secret to Exceptional Experiences: Why Small Details Matter
Rob Rushton Rob Rushton

The Secret to Exceptional Experiences: Why Small Details Matter

Discover the secret to unparalleled customer satisfaction in the hospitality industry. Learn how a simple detail, like half-empty salt shakers, can reveal deeper insights into service standards and overall dining experience. Inspired by my former boss’s eye for detail, this story highlights the importance of small touches in creating exceptional hospitality experiences.

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From Bartending to CX Professional: Lessons Learned from a Wine Incident
Hospitality Rob Rushton Hospitality Rob Rushton

From Bartending to CX Professional: Lessons Learned from a Wine Incident

As a young bartender, I was responsible for delivering a quality customer experience in a bustling bar. Little did I know, an incident involving a bottle of white wine would shape my understanding of customer service and set the foundation for my career as a customer experience (CX) professional. This story reflects the importance of empathy, context, and proportionate responses in handling customer complaints.

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