10 Essential Questions to Transform Your Customer Satisfaction Surveys and Drive Continuous Improvement
Rob Rushton Rob Rushton

10 Essential Questions to Transform Your Customer Satisfaction Surveys and Drive Continuous Improvement

Creating effective customer satisfaction surveys requires more than just asking basic questions. Dive into strategies for crafting impactful surveys that uncover deep insights, boost satisfaction, and drive continuous improvement. Learn advanced techniques for analysing feedback and avoiding common pitfalls, ensuring your surveys truly enhance your customer experience efforts.

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Mastering Customer Experience: Lessons from a Sandwich Shop Interaction
Rob Rushton Rob Rushton

Mastering Customer Experience: Lessons from a Sandwich Shop Interaction

Exploring the subtle dynamics between customer and employee interactions at a sandwich shop reveals powerful lessons in customer experience. When both parties are in sync, the result is a smooth, efficient transaction that benefits everyone. But when there’s a disconnect, even a simple order can turn into a frustrating experience. Learn how these insights can transform your approach to CX.

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9 Signs Your Customer Experience Strategy Needs an Overhaul in 2024
Rob Rushton Rob Rushton

9 Signs Your Customer Experience Strategy Needs an Overhaul in 2024

Maintaining an effective Customer Experience (CX) strategy is crucial. However, there are clear signs that may indicate it’s time for a CX strategy overhaul. This article explores nine critical indicators that your current approach may be faltering and offers actionable steps to ensure your business continues to meet and exceed customer expectations.

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Why Relying on Social Media for Home Insurance Advice Can Be Risky: A Cautionary Tale
Rob Rushton Rob Rushton

Why Relying on Social Media for Home Insurance Advice Can Be Risky: A Cautionary Tale

In today’s digital world, it’s tempting to turn to social media for advice on everything, including home insurance. However, relying on unverified opinions and biased advice from strangers can leave you vulnerable to serious risks, including underinsurance and denied claims. This blog highlights the importance of seeking professional guidance when navigating the complexities of home insurance, ensuring your most valuable asset is adequately protected.

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Why Second Impressions Matter: Enhancing Customer Experience Beyond the First
Rob Rushton Rob Rushton

Why Second Impressions Matter: Enhancing Customer Experience Beyond the First

First impressions are often seen as crucial, but second impressions can offer even greater value in customer experience design. By addressing the heightened emotions and anxieties of first-time interactions, businesses can create more comfortable, engaging, and satisfying experiences in subsequent visits. Discover how to leverage second impressions to enhance customer satisfaction and loyalty.

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15 Overlooked Ways to Effectively Train Your Customer Service Team
Rob Rushton Rob Rushton

15 Overlooked Ways to Effectively Train Your Customer Service Team

Training a customer service team can be challenging, but it’s essential for delivering exceptional customer experiences. A well-trained team is more effective, confident, and motivated in their roles. This blog explores 15 overlooked strategies to elevate your training programme, including role-playing, gamification, VR simulations, and more. Learn how to create an engaging and dynamic training environment that ensures your team is well-prepared and ready to provide top-notch service.

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Pouring Success: How Bartending Transformed My CX Career
Hospitality Rob Rushton Hospitality Rob Rushton

Pouring Success: How Bartending Transformed My CX Career

Running a pub during a busy bank holiday weekend is no small feat. It’s a whirlwind of activity, a test of endurance, and a true testament to the power of preparation and teamwork. As someone who changed from ther hospitality industry to financial services, I’ve come to realise how the principles of continuous improvement and marginal gains can be applied across different sectors to achieve exceptional results. Let me take you back to one of those bustling weekends to illustrate how these lessons have shaped my career.

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5-Star Customer Service: Proven Strategies to Create Wow Moments and Reduce Churn
Rob Rushton Rob Rushton

5-Star Customer Service: Proven Strategies to Create Wow Moments and Reduce Churn

5-star customer service is more than just doing the basics well—it’s about creating memorable moments that exceed expectations. By focusing on consistency, nurturing a culture of excellence, and ensuring everyone in your organisation is committed to customer-centricity, you can turn ordinary interactions into extraordinary experiences that keep customers coming back.

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Boosting Customer Experience: Lessons from the Aviation Industry’s Safety Practices
Rob Rushton Rob Rushton

Boosting Customer Experience: Lessons from the Aviation Industry’s Safety Practices

Discover how the aviation industry’s rigorous approach to learning from accidents can revolutionise customer experience design. By adopting their methods of root cause analysis, transparency, and continuous improvement, CX professionals can enhance customer journeys, foster innovation, and prevent recurring issues. Learn how these practices can lead to better customer satisfaction and loyalty in your business.

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The Impact of Colour Psychology on Customer Experience in Digital Interfaces
Rob Rushton Rob Rushton

The Impact of Colour Psychology on Customer Experience in Digital Interfaces

The colours used in your website or mobile app can significantly impact customer experience. This blog explores the science behind colour psychology, how different colours affect user emotions and behaviours, and practical tips for applying this knowledge to create engaging and effective digital interfaces. Discover how to choose the perfect colours for your brand and stay ahead of the curve in CX design.

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Enhancing Customer Experience: The Essential Role of Diversity, Equity, and Inclusion
Rob Rushton Rob Rushton

Enhancing Customer Experience: The Essential Role of Diversity, Equity, and Inclusion

Discover why diversity, equity, and inclusion (DE&I) are crucial for creating exceptional customer experiences. Learn how a diverse team can drive innovation, improve accessibility, and foster a collaborative culture. Embrace DE&I to build better products and services, break down barriers, and create a more inclusive and successful business environment.

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Enhancing Customer Experience (CX) in Call Centers: Top Strategies for 2024
Rob Rushton Rob Rushton

Enhancing Customer Experience (CX) in Call Centers: Top Strategies for 2024

As we move into 2024, the expectations for call centers are higher than ever. Customers demand more than just issue resolution; they want personalized, empathetic interactions that leave them feeling valued. Discover the top strategies for transforming your call center into a hub of exceptional customer experience, where every call strengthens customer loyalty and satisfaction.

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The Psychology of Pricing: 15 methods to influence how price is perceived
Rob Rushton Rob Rushton

The Psychology of Pricing: 15 methods to influence how price is perceived

Discover the psychology behind pricing and how it can enhance your website’s performance. Learn 15 effective tactics to make prices appear more affordable, from charm pricing to visual de-emphasis. These strategies can boost conversions and customer satisfaction by presenting prices in a more appealing way.

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10 Innovative Customer Experience Tools for Small Businesses
Rob Rushton Rob Rushton

10 Innovative Customer Experience Tools for Small Businesses

Delivering great customer experience (CX) is essential for success. While big companies can invest heavily in advanced CX strategies, small businesses often need to achieve similar results on a tighter budget. Luckily, there are innovative tools that help enhance CX without breaking the bank. This blog explores ten of these tools, showing how they can improve customer satisfaction and loyalty.

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