Boosting Customer Experience: Lessons from the Aviation Industry’s Safety Practices
Rob Rushton Rob Rushton

Boosting Customer Experience: Lessons from the Aviation Industry’s Safety Practices

Discover how the aviation industry’s rigorous approach to learning from accidents can revolutionise customer experience design. By adopting their methods of root cause analysis, transparency, and continuous improvement, CX professionals can enhance customer journeys, foster innovation, and prevent recurring issues. Learn how these practices can lead to better customer satisfaction and loyalty in your business.

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Enhancing Customer Experience: The Essential Role of Diversity, Equity, and Inclusion
Rob Rushton Rob Rushton

Enhancing Customer Experience: The Essential Role of Diversity, Equity, and Inclusion

Discover why diversity, equity, and inclusion (DE&I) are crucial for creating exceptional customer experiences. Learn how a diverse team can drive innovation, improve accessibility, and foster a collaborative culture. Embrace DE&I to build better products and services, break down barriers, and create a more inclusive and successful business environment.

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7 Personalisation Strategies to Delight Your Customers
Rob Rushton Rob Rushton

7 Personalisation Strategies to Delight Your Customers

In today’s competitive market, personalisation is essential. Customising customer interactions to individual preferences enhances their experience, builds loyalty, encourages brand advocacy, and drives repeat business. Whether in financial services, hospitality, or any industry, personalisation can transform customer engagement. Let’s explore seven strategies to help you delight your customers and boost your business performance.

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7 Essential Skills for a Successful Customer Experience Manager
Rob Rushton Rob Rushton

7 Essential Skills for a Successful Customer Experience Manager

In today’s competitive market, a Customer Experience (CX) Manager plays a crucial role in ensuring customer satisfaction and loyalty. To excel, a CX Manager must possess a diverse skill set, including emotional intelligence, communication, problem-solving, analytical thinking, adaptability, leadership, and a customer-centric mindset. These skills help navigate customer interactions, drive team success, and continuously improve the customer experience.

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Unlocking the Power of Micro-Moments to Enhance Customer Experience
Rob Rushton Rob Rushton

Unlocking the Power of Micro-Moments to Enhance Customer Experience

In the fast-paced digital world, micro-moments—those brief instances when customers seek quick information or make decisions—can significantly impact customer experience. This blog delves into what micro-moments are, their importance, and how businesses can optimise these moments to enhance customer satisfaction and loyalty. Discover practical tips, case studies, and tools to effectively leverage micro-moments in your CX strategy.

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The Secret to Exceptional Experiences: Why Small Details Matter
Rob Rushton Rob Rushton

The Secret to Exceptional Experiences: Why Small Details Matter

Discover the secret to unparalleled customer satisfaction in the hospitality industry. Learn how a simple detail, like half-empty salt shakers, can reveal deeper insights into service standards and overall dining experience. Inspired by my former boss’s eye for detail, this story highlights the importance of small touches in creating exceptional hospitality experiences.

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10 Common Customer Experience Mistakes and How to Avoid Them in 2024
Rob Rushton Rob Rushton

10 Common Customer Experience Mistakes and How to Avoid Them in 2024

In the fast-paced world of customer experience, even small mistakes can lead to significant losses. This article explores the top 10 common CX pitfalls, offering actionable insights to help your business avoid them. From ignoring customer feedback to overcomplicating the customer journey, find out how to enhance satisfaction, build loyalty, and drive sustainable growth.

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From Bartending to CX Professional: Lessons Learned from a Wine Incident
Hospitality Rob Rushton Hospitality Rob Rushton

From Bartending to CX Professional: Lessons Learned from a Wine Incident

As a young bartender, I was responsible for delivering a quality customer experience in a bustling bar. Little did I know, an incident involving a bottle of white wine would shape my understanding of customer service and set the foundation for my career as a customer experience (CX) professional. This story reflects the importance of empathy, context, and proportionate responses in handling customer complaints.

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Why Every Business Needs a Customer Experience Manager in 2024
Rob Rushton Rob Rushton

Why Every Business Needs a Customer Experience Manager in 2024

In 2024, great products aren’t enough to win over customers—exceptional experiences are the key to success. Discover why every business needs a Customer Experience Specialist to navigate the evolving landscape of customer expectations, and how this role can drive loyalty, growth, and long-term success.

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